JioStar rides Pushpa 2 wave, seals 28-brand TV blitz without revealing ad windfall

Pushpa 2: The Rule is set for its World Television Premiere on April 13 and 14, 2025, across major South Indian channels like Star Maa and Asianet. The multilingual broadcast is supported by 28 brands, including Procter & Gamble and Tata Commercial Vehicles. JioStar Network is launching ‘The Pushpa 2 Experience’ campaign with behind-the-scenes footage and interactive content.